Copywriting is a service many entrepreneurs think they can do themselves. The reality is unless these entrepreneurs are copywriters themselves, doing the copywriting is destined to leave money on the table instead of in the business’s bank account. The reason for outsourcing copywriting is very simple – copywriters understand the art of selling through rhetorical appeal along with understanding exactly what excites a target market.
The biggest reason copywriting should be outsourced is the saved time. For entrepreneurs, there isn’t enough time to craft a message as painstakingly as copywriters do. If it takes an entrepreneur an hour to develop a message, copywriters spend far more time – at least several days to the entrepreneur’s hour – creating the perfect message. Can an entrepreneur spend the same amount of time developing a message? Probably not.
There are plenty of cases of entrepreneurs crafting messaging attracting and retaining customers. Entrepreneurs certainly have that ability, but they should ask themselves this: how much more money would the copywriters have made? There’s a difference between getting lucky and consistent results. Copywriters don’t get lucky; they understand the art of persuasion and effectively deploy it. Instead of hoping a message may work, the investment in outsourcing copywriting will pay for itself with the increased sales numbers.
Copywriters are creative by nature, so providing them with the specs of a product along with the target market is all that’s needed to craft a message. There’s no need to spend hours in marketing meetings, but instead, let the copywriters get to work. Often, they conceive of different ways to showcase a product because they’re outsiders to a business. They have the unique perspective of being both a customer and a sales professional with these products. Thanks to this perspective, copywriters make it easy to collaborate.
There are plenty of copywriters available when you get in touch with an ROI consultant. Find out how copywriting will add revenue to your business by sending an email here!