The best businesses are also pillars of the community. However, there are many small business owners who have so much on their plate, adding community involvement is just one thing too many. This should never be the case. Involvement in the community has many benefits for the soul and the business itself. There are plenty of ways to involve a business in the community without losing out on sales. In fact, community involvement is shown to benefit the bottom line.
There’s a default position among many in the world where a business exists just to make money and nothing else. Of course, small businesses understand their products and services enhance people’s lives. To these small businesses, it’s about more than the dollar. Community involvement is a fantastic way to put this philosophy into action. There’s no fiscal benefit to community involvement – at least that’s the perception. The reality is a business’s involvement in the community bolsters its image. This good image attracts more customers and grows the business.
Instead of paying research firms to find out about the concerns of a local market, be active in the community. Having conversations with people is so much better than hiring a firm to do market research. A small business owner listening to the people can adjust the sales strategy and find ways to attract more people to the business. These conversations provide greater depth and insight than spreadsheets ever could. Get out in the community and talk to people – there’s much to learn.
It costs money to put advertisements on television, radio, or on websites customers would frequent. It costs nothing to be at a community event wearing the small business’s logo on a t-shirt. Furthermore, if a small business sets up a booth at a community event, this is the type of advertising drawing people in. Think of these events as infomercials for a business, except there’s no need to sell. What happens in these instances is people see the logo and it imprints better than it could on a TV commercial or any other type of ad.
There are plenty of different community events to involve your small business in. An ROI consultant can help you create a strategy for engaging people at these events. Be involved in the community; do good while good things get associated with your business. Email here.