For businesses, social media marketing is an easy way to drum up interest in your products and services. Depending on your type of business, you’d be wise to target certain social media platforms. Twitter, Facebook, and Instagram are excellent for building interest, and when you outsource with Resource Operations International (ROI) for your digital marketing campaigns, you can be sure your social media footprint will become a sales funnel.
The worst social media posts are hashtag heavy. ROI will help find the hashtags that are most relevant to your business. With the right hashtags, your target audience will see your posts organically on a feed. A post should never be overwhelmed with hashtags. One great strategy is to have a hashtag that is popular and relevant to your business and customer base and another hashtag that’s specific to your company. Creating posts with dual hashtags, following these guidelines, is a great place to start with social media.
The key to making sure your posts are appreciated is not to post bombard your customers. A good standard is about 1 or maybe 2 post per day. Any more can get to be too much. Consistency is also key—identify the best times of day to post, when your audience is most active, and then post regularly at those times.
When posting your content, you want to make sure you are providing value to your customers. Being all sales focused can sometimes be a turn off for some people, so make sure you are changing up the content. Also, be sure to reply to people interacting with your content. This is a simple way to develop great customer relationships.
Resource Operations International is ready to help with digital marketing that will attract more business. Find out how outsourcing your social media marketing services with ROI will drive revenue.